The Verified Domain Site seal is designed to be attractive and spoof-proof. Each seal is served dynamically to the registered web site, and contains a GeoCode - a randomly generated color and number pattern that changes frequently and can be verified by clicking through to the GeoTrust web site to verify that it matches the official GeoCode. Each time a visitor accesses a Registered Member site, GeoTrust will check its database to ensure that the site is still in good standing, and then dynamically push out a site seal for display on that site. The code ensures end-users that they are getting information in "real-time" not from a static or spoofed seal. Site visitors are also encouraged to click through the seal to obtain additional information about the site and its owner.